HEADLINE DAN SUBHEADLINE DALAM WACANA IKLAN KATALOG PRODUK KECANTIKAN ORIFLAME: PELANGGARAN MAKSIM DAN IMPLIKATUR

Advertising has to be made as attractive possible boost product sales. There are many ways create advertising content, one of which is by creating headlines and subheadlines with captivating language. One the companies that managed write language Oriflame, a cosmetics company from Sweden. Oriflame's use maxim violation compelling implicatures. This study aimed analyze how implicature resulted violations. research used descriptive qualitative methods interpretation in determining implicature. The result showed copywriters violate all maxims, namely quality, quantity, relevance, manner . Metaphor, personification, sinekdoke alusion applied manner. Implicature resulting then freely translated consumer. message tried tell was form ideas about femininity beauty popular among women. That's what women easily capture so they interested buying their products.